Tree Philly strives to reach 30% tree canopy coverage in EVERY Philadelphia neighborhood, and I am helping to get the word out

Working together, a team of Art Directors each tackled a different season to create a campaign to that would spark a love of trees in Philadelphia residents.

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Learn to adapt to climate change under one roof

 

Climate change is happening, it’s time to learn how to adapt and live more comfortably in all kinds of weather. Climate House partnered with several companies and organizations to show people how to sign up for programs like free trees and rain barrels, discounted heating and cooling. As well as educate everyone on the best ways to live in this new evolving environment.

 

 
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Experience ultra luxury with endless privileges

 

Zoetry resort and spa was struggling to show off how they are more than just your average all inclusive resort. So my team and I created a campaign that told a story behind the experiences their clients will receive while enjoying Zoetry’s endless privileges.

 

 

Before alternative facts there was Yards fictional facts

 

Yards has been part of Philadelphia history since the beginnings of Philadelphia. Before the Liberty Bell, before the Founding Fathers, before the Declaration of Independence there was Yards. Wait, actually that’s a fictional fact. Yards hasn’t been around that long. But wouldn’t it be fun to suppose that it has been.

 

 
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Garden Party Elegance

A party filled with beautiful art surrounded by gorgeous gardens needs an invitation that is just as artful and elegant.

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DIGITAL

We live in a time where everyone’s eyes are glued to tinny little screens, the challenge has become how to grab someones attention in a split second as they are quickly scrolling along. I have spent several years focused on that challenge by creating fun and interactive banners, websites and emails.

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PRINT

In a world that is so digital heavy print will always have a special place in my heart. I love to create projects that really stand out and remind people how great print can be.

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PHARMACEUTICAL

I have spent several years as an Art Director in the Pharma wold, launching new brands, creating websites, designing banner ads, concepting new campaigns and TV spots, all while thinking outside the typical pharma stigma and pushing brand standards.

HI, I’M ERICA WRIGHT

A passionate Art Director with several years
of experience across multiple disciplines.

 
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